Privacy Policy

Effective Date: June 18, 2026 · Last Updated: October 6, 2026

At VALITTU, your trust is part of our luxury experience. We are committed to protecting your personal information and handling your data with transparency, security, and respect.

1. Information We Collect

We collect information necessary to provide you with a seamless shopping experience.

Information You Provide Directly

• Name
• Email address
• Phone number
• Shipping and billing addresses
• Payment details (processed securely by third-party providers)
• Account login details (if applicable)
• Customer service communications

Information Collected Automatically

• IP address
• Browser type and device information
• Pages visited and browsing behavior
• Time spent on pages
• Referral source
• Purchase history and preferences

2. How We Use Your Information

We use your information to:

• Process and fulfill your orders
• Provide shipping updates and customer support
• Personalize your shopping experience
• Improve website performance and services
• Send marketing communications (only with your consent)
• Prevent fraud and enhance security
• Comply with legal obligations

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link or contacting us directly.

3. Sharing of Information

We do not sell your personal information for money.

We do share certain information collected through cookies and pixels, such as device identifiers and browsing activity, with advertising and analytics partners (for example, Meta and Google). Under some U.S. state privacy laws, this may be considered a “sale” or “sharing” of personal information, or “targeted advertising”. You can opt out at any time on our Your Privacy Choices page.

We may share data only with trusted partners necessary to operate our business:

• Payment processors
• Shipping carriers
• Website hosting providers
• Marketing platforms (such as Meta Ads and email marketing providers)
• Analytics tools (such as Google Analytics)

All third-party partners are required to protect your information and use it solely for business-related purposes.

We may also disclose information when required by law or in connection with a business transfer such as a merger or acquisition.

4. Cookies And Tracking Technologies

VALITTU uses cookies and similar technologies to enhance user experience and analyze performance.

These may include:

• Essential cookies (site functionality)
• Analytics cookies (traffic insights)
• Marketing cookies (advertising relevance)
• Preference cookies (saved settings)

You may disable cookies in your browser settings. However, certain features of our website may not function properly without them.

5. Data Security

We implement industry-standard security measures, including:

• SSL encryption
• Secure third-party payment processing
• Restricted access to sensitive information
• Ongoing security monitoring

While we take every reasonable precaution, no online transmission is completely secure.

6. Your Rights (USA And International Users)

Depending on your location, you may have rights under applicable data protection laws, including:

• Access to your personal information
• Correction of inaccurate data
• Deletion of your data (subject to legal obligations)
• Data portability
• Opt-out of marketing communications

California residents may have additional rights under the California Consumer Privacy Act (CCPA).

Users in the European Union and United Kingdom may have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with a supervisory authority.

To exercise your rights, please contact:

support@byvalittu.com

Identity verification may be required before processing requests.

Opt-out preference signals. Where required by applicable law, we treat a Global Privacy Control (GPC) signal sent by your browser as a request to opt out of the sale or sharing of your personal information for targeted advertising, for that browser or device. Other than Global Privacy Control, our website does not respond to browser “Do Not Track” signals.

7. International Transfers

If you access our website from outside the United States, your information may be transferred to and processed in the United States.

By using our website, you consent to such transfer.

8. Data Retention

We retain personal information only as long as necessary for business, legal, or regulatory purposes.

When no longer required, data is securely deleted or anonymized.

9. Children's Privacy

VALITTU does not knowingly collect personal information from individuals under 13 years of age.

If you believe a minor has provided us with personal data, please contact us immediately and we will promptly remove it.

10. Changes to This Policy

We may update this Privacy Policy periodically. Any updates will be reflected with a revised effective date.

Continued use of our website constitutes acceptance of any changes.

11. CONTACT

For privacy-related inquiries:

Email: support@byvalittu.com